2017 Temkin Forgiveness Ratings


Rank Company Industry Temkin Forgiveness Ratings (TFR) Company TFR vs Industry TFR
1Advantage Rent-A-Car Rental Cars & Transport73%29
2ACE Rent A Car Rental Cars & Transport71%27
3Navy Federal Credit Union Banks70%31
3Fujitsu TV & Appliances70%24
5Fox Rent A Car Rental Cars & Transport67%23
5AmazonFresh Supermarkets67%18
7Rent-a-Wreck Rental Cars & Transport66%23
8Alabama Power Company Utilities65%21
9Fairfield Inn Hotels & Rooms64%18
10USAA Banks63%24
11HomeAway Hotels & Rooms61%16
11Ameriprise Financial Investments61%18
11USAA Insurance61%22
14Sony Computers & Tablets60%15
14Baskin Robbins Fast Food60%19
14Hannaford Supermarkets60%11
17Activision Software Firms59%16
17Mercedes-Benz Auto Dealers59%12
17H-E-B Supermarkets59%10
17Chick-fil-A Fast Food59%18
21USAA Credit Cards58%23
21Audi Auto Dealers58%12
21Ameren Illinois Company Utilities58%14
21Virgin America Airlines58%14
25Apple Music Streaming Media57%11
25ESPN Streaming Media57%10
27Sony Software Firms56%13
27Siemens TV & Appliances56%10
29Westin Hotels & Rooms55%10
29Amazon Computers & Tablets55%11
29Amazon.com Retailers55%11
29Apple Retail Store Retailers55%11
29Buick Auto Dealers55%8
29Alaska Airlines Airlines55%11
29Appalachian Power Company Utilities55%11
29Hitachi TV & Appliances55%9
37Wawa Food Markets Supermarkets54%6
37Gateway Computers & Tablets54%9
37Wegmans Supermarkets54%5
37Courtyard By Marriott Hotels & Rooms54%8
41Barnes & Noble Computers & Tablets53%9
41HBO Streaming Media53%7
41Georgia Power Utilities53%9
41Mitsubishi TV & Appliances53%7
41Bosch TV & Appliances53%7
41Electrolux TV & Appliances53%7
41BMW Auto Dealers53%6
41Publix Supermarkets53%4
41Haier TV & Appliances53%7
41Prudential Insurance53%14
41Dominion Virginia Power Utilities53%9
41Food Lion Supermarkets53%4
41QVC Retailers53%9
54Barnes & Noble Retailers52%8
54Spotify Streaming Media52%6
54Kroger Supermarkets52%3
54GMC Auto Dealers52%5
58TXU Energy Utilities51%7
58Toyota Auto Dealers51%4
58Michael's Retailers51%7
58Ameren Missouri Company Utilities51%7
58MetLife Insurance51%12
58Apple Computers & Tablets51%6
58Showtime Streaming Media51%4
5821st Century Insurance51%12
58Apple Software Firms51%7
67Residence Inn Hotels & Rooms50%5
67Costco Retailers50%6
67iTunes Streaming Media50%4
67TriCare Health Plans50%19
67GameStop Retailers50%6
67Amazon Prime Music Streaming Media50%4
67HSBC Credit Cards50%14
67Holiday Inn Hotels & Rooms50%4
67Crowne Plaza Hotels & Rooms50%4
67Hy-Vee Supermarkets50%1
77National Car Rental Rental Cars & Transport49%6
77Sony TV & Appliances49%3
77JetBlue Airlines Airlines49%5
77Hilton Hotels & Rooms49%4
77American ExpressCredit Cards49%14
77Volkswagen Auto Dealers49%2
77Radisson Hotels & Rooms49%4
77A credit union Banks49%9
77Chevrolet Auto Dealers49%2
77Jeep Auto Dealers49%2
77Winn-Dixie Supermarkets49%0
77Aldi Supermarkets49%0
77US Cellular Wireless49%15
77True Value Retailers49%4
77Southern California Edison Utilities49%5
77Atmos Energy Services Utilities49%5
93Amazon Prime Instant Video Streaming Media48%2
93Target Retailers48%4
93Dollar Rental Cars & Transport48%4
93Panasonic TV & Appliances48%2
93Alamo Rent A Car Rental Cars & Transport48%4
93Giant Eagle Supermarkets48%-1
93BJ's Wholesale Club Retailers48%3
93Etsy Retailers48%3
93Marriott Hotels & Rooms48%2
93Old Navy Retailers48%3
103Best Western Hotels & Rooms47%2
103Scottrade Investments47%5
103Family Dollar Retailers47%3
103LendingClub Investments47%5
103Charles Schwab Investments47%5
103Save-a-Lot Supermarkets47%-2
103Samsung TV & Appliances47%1
103Starbucks Fast Food47%6
103Regions Banks47%7
103Home Depot Retailers47%3
103UPS Parcel Delivery47%3
103Dunkin' Donuts Fast Food47%6
103Macy's Retailers47%2
116Walgreens Retailers46%2
116Papa John's Fast Food46%6
116American Family Insurance46%8
116KFC Fast Food46%6
116Pandora Streaming Media46%0
116Honda Auto Dealers46%-1
116Bed Bath & Beyond Retailers46%2
116AAA Insurance46%7
116LG TV & Appliances46%0
116O'Reilly Auto Parts Retailers46%2
116Edward Jones Investments46%3
116Trader Joe's Supermarkets46%-3
116Morgan Stanley Smith Barney Investments46%3
116Cadillac Auto Dealers46%-1
130Kia Auto Dealers45%-1
130Foot Locker Retailers45%1
130Holiday Inn Express Hotels & Rooms45%0
130Google Software Firms45%2
130PetSmart Retailers45%1
130Hampton Inn Hotels & Rooms45%0
130Marshalls Retailers45%1
130Arby's Fast Food45%5
130Lexus Auto Dealers45%-2
130Netflix Streaming Media45%-2
130Capital One 360 Investments45%3
130GooglePlay Streaming Media45%-2
130Office Depot Retailers45%1
1307-Eleven Retailers45%1
130Southwest Airlines Airlines45%1
145IHOP Fast Food44%4
145Columbia Natural Gas Utilities44%1
145Hulu Streaming Media44%-2
145Dollar Tree Retailers44%0
145PPL Electric Utilities Utilities44%0
145Vons Supermarkets44%-5
145Dick's Sporting Goods Retailers44%0
145Dollar General Retailers44%0
145PSE&G Utilities44%0
154Nissan Auto Dealers43%-3
154Whole Foods Supermarkets43%-5
154Piggly Wiggly Supermarkets43%-5
154CenterPoint Energy Utilities43%-1
154eBay Retailers43%-1
154U.S. Postal Service Parcel Delivery43%0
154Subaru Auto Dealers43%-3
154Sam's Club Retailers43%-1
154Pizza Hut Fast Food43%3
154Little Caesar's Fast Food43%3
154T.J. Maxx Retailers43%-1
154New York Life Insurance43%4
154Wyndham Hotels & Rooms43%-3
167DTE Energy Electric Company Utilities42%-1
167Southern California Gas Company Utilities42%-2
167Nordstrom Retailers42%-2
167Vizio TV & Appliances42%-4
167Kohl's Retailers42%-2
167Hardees Fast Food42%2
167Stop & Shop Supermarkets42%-7
167Chipotle Mexican Grill Fast Food42%1
167Mazda Auto Dealers42%-5
167ShopRite Supermarkets42%-7
167Microsoft Software Firms42%-2
178SunTrust Bank Banks41%2
178Wells Fargo Advisors Investments41%-1
178BCBS of Florida Health Plans41%10
178DHL Parcel Delivery41%-2
178Budget Rental Cars & Transport41%-3
178Compaq Computers & Tablets41%-4
178E*TRADE Investments41%-1
178AOL TV/Internet Service41%19
178Subway Fast Food41%0
178Safeway Supermarkets41%-8
178TD Ameritrade Investments41%-1
178Sonic Drive-In Fast Food41%0
178Toshiba TV & Appliances41%-5
178Citizens Banks41%1
178Best Buy Retailers41%-3
178Discover Credit Cards41%5
194Blackboard Software Firms40%-3
194FedEx Parcel Delivery40%-3
194Gap Retailers40%-4
194La Quinta Inn Hotels & Rooms40%-5
194Sheraton Hotels & Rooms40%-5
194Ross Retailers40%-4
194Philips TV & Appliances40%-6
194Ace Hardware Retailers40%-4
194CarMax Auto Dealers40%-7
194iHeartRadio Streaming Media40%-7
194Airbnb Hotels & Rooms40%-6
194United Airlines Airlines40%-4
194RadioShack Retailers40%-4
194Ford Auto Dealers40%-7
194Chrysler Auto Dealers40%-7
194SoundCloud Streaming Media40%-7
194Motel 6 Hotels & Rooms40%-6
211TD Bank Banks39%0
211Super 8 Hotels & Rooms39%-6
211Dodge Auto Dealers39%-7
211GE TV & Appliances39%-7
211Staples Retailers39%-5
211Lowe's Retailers39%-5
211U.S. Bank Banks39%0
211Acer Computers & Tablets39%-6
211Comfort Inn Hotels & Rooms39%-6
211Dell Computers & Tablets39%-6
211Lenovo Computers & Tablets39%-6
211Thrifty Rental Cars & Transport39%-5
211AutoZone Retailers39%-5
211Merrill Lynch Investments39%-4
211CVS Retailers39%-5
211Florida Power & Light Utilities39%-5
211Cricket Wireless Wireless39%5
228Sharp TV & Appliances38%-8
228Hewlett-Packard Computers & Tablets38%-6
228PNC Banks38%-1
228Adobe Software Firms38%-6
228T-Mobile Wireless38%4
228JCPenney Retailers38%-6
228Medicare Health Plans38%6
235American Airlines Airlines37%-7
235A credit union Investments37%-5
235Bank of America Credit Cards37%2
235Capital One Banks37%-2
235Jack in the Box Fast Food37%-4
235Wal-Mart Retailers37%-7
235Toshiba Computers & Tablets37%-8
235Health Net Health Plans37%5
235Advance Auto Parts Retailers37%-7
235Albertsons Supermarkets37%-12
245Hyundai Auto Dealers36%-10
245Intuit Software Firms36%-7
245Burger King Fast Food36%-4
245Hyatt Hotels & Rooms36%-9
245BCBS of Michigan Health Plans36%5
245Toys 'R' Us Retailers36%-8
245Panera Bread Fast Food36%-4
245Wells Fargo Credit Cards36%0
245Duke Energy Progress Utilities36%-8
245Allstate Insurance36%-3
245Wendy's Fast Food36%-5
245Dairy Queen Fast Food36%-5
245Nationwide Insurance36%-3
245Rite Aid Retailers36%-8
245Vanguard Investments36%-7
245State Farm Insurance36%-3
245Humana Health Plans36%4
262Delta Airlines Airlines35%-9
262Blue Shield of California Health Plans35%4
262Symantec Software Firms35%-8
262The Hartford Insurance35%-4
262Panda Express Fast Food35%-6
262Medicaid Health Plans35%3
262U.S. Bank Credit Cards35%-1
262Uber Rental Cars & Transport35%-9
270Bank of America Banks34%-5
270Enterprise Rent-A-Car Rental Cars & Transport34%-10
270Fidelity Investments Investments34%-8
270Hertz Rental Cars & Transport34%-10
270Days Inn Hotels & Rooms34%-11
270Chase Banks34%-6
270GEICO Insurance34%-5
270Asus Computers & Tablets34%-11
270OfficeMax Retailers34%-11
279Quality Inn Hotels & Rooms33%-12
279Citibank Banks33%-6
279Whirlpool TV & Appliances33%-13
279Progressive Insurance33%-6
279Virgin Mobile Wireless33%-1
279McDonalds Fast Food33%-8
279TracFone Wireless33%-1
279MetroPCS Wireless33%-1
287Consumers Energy Company Utilities32%-12
287Verizon Wireless Wireless32%-1
287Kaiser Permanente Health Plans32%1
287Verizon TV/Internet Service32%10
287Chase Credit Cards32%-4
287Sprint Wireless32%-2
287Popeye's Louisiana Kitchen Fast Food32%-9
287Consolidated Edison Company of New York Utilities32%-12
295McAfee Software Firms31%-12
295Sears Retailers31%-13
295AT&T Wireless31%-2
295Kmart Retailers31%-13
295SiriusXM Streaming Media31%-16
300Starz Streaming Media30%-16
301Farmers Insurance29%-10
301Capital One Credit Cards29%-7
301BCBS plan not listed Health Plans29%-3
301CIGNA Health Plans29%-3
305Charter Communications TV/Internet Service28%7
305Barclaycard Credit Cards28%-8
305AT&T TV/Internet Service28%6
305Pacific Gas and Electric Company Utilities28%-16
305Taco Bell Fast Food28%-13
305Wells Fargo Banks28%-12
311Commonwealth Edison Utilities27%-16
311Liberty Mutual Insurance27%-12
311Domino's Fast Food27%-13
311Lyft Rental Cars & Transport27%-17
315DirecTV TV/Internet Service26%5
315Avis Rental Cars & Transport26%-18
317United Healthcare Health Plans25%-7
318Fifth Third Banks24%-15
318Bright House Networks TV/Internet Service24%3
318Spirit Airlines Airlines24%-20
318Dish Network TV/Internet Service24%2
322Travelers Insurance23%-15
322Citigroup Credit Cards23%-13
324Cablevision TV/Internet Service21%-1
325Aetna Health Plans20%-11
326Anthem Health Plans19%-12
327Cox Communications TV/Internet Service18%-4
328Time Warner Cable TV/Internet Service11%-10
329Comcast TV/Internet Service10%-11

Calculating the Temkin Forgiveness Ratings

The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake. For more information, see the Temkin Forgiveness Ratings Overview.