2014 Temkin Forgiveness Ratings 2014


Rank Company Industry Temkin Forgiveness Ratings (TFR) Company TFR vs Industry TFR
1H.E.B.Grocery Chains65%20
1USAABanks65%34
3USAACredit Cards64%38
4USAAInsurance Carriers63%29
5Amazon.comRetailers54%14
5BMWAuto Dealers54%16
5Chick-fil-AFast Foods54%16
5AppleSoftware54%17
9QVCRetailers53%12
10CostcoRetailers52%11
10LexusAuto Dealers52%14
12Trader Joe'sGrocery Chains51%6
12Apple StoreRetailers51%11
14FujitsuMajor Appliances50%14
15PublixGrocery Chains49%4
16KrogerGrocery Chains48%3
16AudiAuto Dealers48%10
16A credit unionBanks48%17
19Save-a-LotGrocery Chains47%2
19BJ's Wholesale ClubRetailers47%6
19AppleComputers47%12
19AdvantageRental Cars47%14
23AldiGrocery Chains46%1
23Piggly WigglyGrocery Chains46%1
23Family DollarRetailers46%5
23Dollar TreeRetailers46%5
23Days InnHotels46%12
28Ace HardwareRetailers45%4
28MarshallsRetailers45%4
28StarbucksFast Foods45%8
28HitachiMajor Appliances45%9
28Ameriprise FinancialInvestments45%12
33AlbertsonsGrocery Chains44%-1
33Winn-DixieGrocery Chains44%-1
33Advance Auto PartsRetailers44%3
33AutoZoneRetailers44%3
33WalgreensRetailers44%3
33Sam's ClubRetailers44%4
33BuickAuto Dealers44%5
33CadillacAuto Dealers44%6
33SonySoftware44%7
42O'Reilly Auto PartsRetailers43%2
42RossRetailers43%3
44Lowe'sRetailers42%1
44True ValueRetailers42%1
44Best BuyRetailers42%1
44Barnes & NobleRetailers42%1
44NordstromRetailers42%2
44FordAuto Dealers42%4
44ChevroletAuto Dealers42%4
44Sonic Drive-InFast Foods42%4
44Super 8Hotels42%8
44RegionsBanks42%11
54ShopRiteGrocery Chains41%-4
54Whole FoodsGrocery Chains41%-4
54Hy-VeeGrocery Chains41%-3
54TargetRetailers41%0
54Old NavyRetailers41%0
54GapRetailers41%0
54UPSParcel Delivery41%2
54IntuitSoftware41%5
54TD BankBanks41%11
54TriCareHealth Plans41%13
64Food LionGrocery Chains40%-5
64SafewayGrocery Chains40%-5
64Giant EagleGrocery Chains40%-5
64Bed Bath & BeyondRetailers40%-1
64Home DepotRetailers40%-1
64OfficeMaxRetailers40%0
64HondaAuto Dealers40%1
64ToyotaAuto Dealers40%1
64Baskin RobbinsFast Foods40%3
64ActivisionSoftware40%3
64Comfort InnHotels40%6
75PetSmartRetailers39%-2
75Dollar GeneralRetailers39%-2
75US Postal ServiceParcel Delivery39%0
75VolkswagenAuto Dealers39%0
75Pizza HutFast Foods39%2
75LGMajor Appliances39%3
75BoschMajor Appliances39%3
75ElectroluxMajor Appliances39%3
75Southwest AirlinesAirlines39%8
75ING DirectBanks39%8
85Rite AidRetailers38%-3
85Foot LockerRetailers38%-3
85Wal-MartRetailers38%-2
85T.J. MaxxRetailers38%-2
85FedExParcel Delivery38%-1
85Dunkin' DonutsFast Foods38%0
85Wendy'sFast Foods38%0
85QuiznosFast Foods38%0
85Burger KingFast Foods38%0
85Taco BellFast Foods38%1
85ToshibaMajor Appliances38%2
85HaierMajor Appliances38%2
85Fairfield InnHotels38%4
85State FarmInsurance Carriers38%4
85HiltonHotels38%4
85JetBlue AirlinesAirlines38%7
101Stop & ShopGrocery Chains37%-8
101JCPenneyRetailers37%-4
101CVSRetailers37%-3
101HyundaiAuto Dealers37%-2
101Little Caesar'sFast Foods37%0
101Dairy QueenFast Foods37%0
101HardeesFast Foods37%0
101SubwayFast Foods37%0
101AAAInsurance Carriers37%2
101Hewlett-PackardComputers37%3
101Best WesternHotels37%3
101VanguardInvestments37%4
101Morgan Stanley Smith BarneyInvestments37%4
101Alaska AirlinesAirlines37%6
115StaplesRetailers36%-5
115GoogleSoftware36%0
115MicrosoftSoftware36%0
115SamsungMajor Appliances36%0
115Hampton InnHotels36%2
115Charles SchwabInvestments36%3
115SunTrust BankBanks36%5
115AirTran AirwaysAirlines36%5
115MedicareHealth Plans36%8
124Arby'sFast Foods35%-3
124BlackboardSoftware35%-2
124eMachinesComputers35%1
124NationalRental Cars35%2
124Fidelity InvestmentsInvestments35%2
124Blue Shield of CaliforniaHealth Plans35%7
1307-ElevenRetailers34%-7
130Toys 'R' UsRetailers34%-7
130KmartRetailers34%-6
130McDonaldsFast Foods34%-4
130GatewayComputers34%0
130Courtyard By MarriottHotels34%0
130Holiday Inn ExpressHotels34%0
13021st CenturyInsurance Carriers34%0
130A credit unionInvestments34%1
130EnterpriseRental Cars34%1
140GameStopRetailers33%-8
140Macy'sRetailers33%-8
140Office DepotRetailers33%-7
140Mercedes-BenzAuto Dealers33%-5
140GEICOInsurance Carriers33%-2
140La Quinta InnHotels33%-1
140AllstateInsurance Carriers33%-1
140HyattHotels33%-1
140Residence InnHotels33%-1
140Holiday InnHotels33%-1
140DollarRental Cars33%0
140BudgetRental Cars33%0
140E*TRADEInvestments33%0
140ING DirectInvestments33%0
140Kaiser PermanenteHealth Plans33%5
140CareFirst (BCBS)Health Plans33%5
140MedicaidHealth Plans33%6
140Wells FargoCredit Cards33%6
158A&PGrocery Chains32%-13
158Kohl'sRetailers32%-9
158eBayRetailers32%-8
158SubaruAuto Dealers32%-6
158GMAuto Dealers32%-6
158SymantecSoftware32%-5
158WhirlpoolMajor Appliances32%-4
158ToshibaComputers32%-3
158ProgressiveInsurance Carriers32%-3
158FarmersInsurance Carriers32%-2
158Edward JonesInvestments32%-1
158AlamoRental Cars32%-1
158HumanaHealth Plans32%4
158American ExpressCredit Cards32%5
172KFCFast Foods31%-6
172DellComputers31%-4
172SonyComputers31%-4
172MarriottHotels31%-3
172Wells Fargo AdvisorsInvestments31%-2
172TD AmeritradeInvestments31%-2
172PNCBanks31%0
172ChaseBanks31%0
180SearsRetailers30%-11
180Domino'sFast Foods30%-7
180AcerComputers30%-4
180WestinHotels30%-4
180American AirlinesAirlines30%-1
180Health NetHealth Plans30%2
180TracFoneWireless Carriers30%6
187JeepAuto Dealers29%-9
187DodgeAuto Dealers29%-9
187Jack in the BoxFast Foods29%-8
187AdobeSoftware29%-7
187DiscoverCredit Cards29%3
187Virgin MobileWireless Carriers29%4
193MazdaAuto Dealers28%-10
193NissanAuto Dealers28%-10
193MetLifeInsurance Carriers28%-6
193Motel 6Hotels28%-6
193CitizensBanks28%-3
193U.S. BankBanks28%-3
193DirecTVTV Service28%11
200AvisRental Cars27%-6
200Delta AirlinesAirlines27%-5
200Capital OneBanks27%-4
200Cox CommunicationsTV Service27%6
200AOLInternet Service27%10
200MSNInternet Service27%10
206DHLParcel Delivery26%-13
206GEMajor Appliances26%-11
206Crowne PlazaHotels26%-8
206Liberty MutualInsurance Carriers26%-8
206Wells FargoBanks26%-4
206U.S. BankCredit Cards26%0
206T-MobileWireless Carriers26%1
213The HartfordInsurance Carriers25%-10
213NationwideInsurance Carriers25%-9
213United AirlinesAirlines25%-6
213Empire (BCBS)Health Plans25%-3
213Capital OneCredit Cards25%-2
213BarclaycardCredit Cards25%-1
213Verizon WirelessWireless Carriers25%0
213MetroPCSWireless Carriers25%1
221McAfeeSoftware24%-13
221LenovoComputers24%-10
221SheratonHotels24%-10
221HertzRental Cars24%-9
221ChaseCredit Cards24%-3
221AT&TWireless Carriers24%0
221EarthLinkInternet Service24%6
221Cox CommunicationsInternet Service24%10
229RadioShackRetailers23%-18
229ChryslerAuto Dealers23%-15
229CompaqComputers23%-12
229American FamilyInsurance Carriers23%-11
229Merrill LynchInvestments23%-10
229United HealthcareHealth Plans23%-4
229Bank of AmericaCredit Cards23%-3
236Bright HouseTV Service22%4
237AetnaHealth Plans21%-7
237AT&TInternet Service21%3
237Optimum (iO)/CablevisionTV Service21%3
240KiaAuto Dealers20%-19
240ScottradeInvestments20%-14
240Anthem (BCBS)Health Plans20%-8
240VerizonInternet Service20%3
244Bank of AmericaBanks19%-12
244US AirwaysAirlines19%-12
244Coventry Health CareHealth Plans19%-9
244SprintWireless Carriers19%-5
244QwestInternet Service19%1
244Dish NetworkTV Service19%2
244AT&TTV Service19%2
251CIGNAHealth Plans18%-10
251VerizonTV Service18%1
253Orange JuliusFast Foods17%-20
253Fifth ThirdBanks17%-13
255TravelersInsurance Carriers16%-18
255CablevisionInternet Service16%-1
257CitigroupCredit Cards14%-12
257Charter CommunicationsInternet Service14%-3
257Time WarnerInternet Service14%-3
260CitibankBanks13%-18
260US CellularWireless Carriers13%-11
262ComcastInternet Service11%-7
262ComcastTV Service11%-7
262Time Warner CableTV Service11%-6
265Highmark (BCBS)Health Plans10%-17
265HSBCCredit Cards10%-16
267HSBCBanks6%-25
268Charter CommunicationsTV Service5%-12

Calculating the Temkin Forgiveness Ratings

The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake. For more information, see the Temkin Forgiveness Ratings Overview.