2016 Temkin Forgiveness Ratings


Rank Company Industry Temkin Forgiveness Ratings (TFR) Company TFR vs Industry TFR
1USAABanks57%26
2PublixSupermarkets55%13
3USAACredit Cards51%24
4Amazon (Kindle)Computers & Tablets50%16
4Amazon.comRetailers50%12
4Food LionSupermarkets50%8
4H-E-BSupermarkets50%7
8Mercedes-BenzAuto Dealers49%16
8Wawa Food MarketsSupermarkets49%7
10KrogerSupermarkets48%5
11Morgan Stanley Smith BarneyInvestment Firms47%15
11LexusAuto Dealers47%14
11ElectroluxMajor Appliances47%14
11Holiday Inn ExpressHotels47%14
11CostcoRetailers47%10
16Alabama Power CompanyUtilities46%16
16USAAInsurance Carriers46%16
16Chick-fil-AFast Food46%14
16QVCRetailers46%9
16AldiSupermarkets46%4
16WegmansSupermarkets46%3
22A credit unionBanks45%14
22ShopRiteSupermarkets45%3
22Giant EagleSupermarkets45%3
25BuickAuto Dealers44%11
25RadioShackRetailers44%7
25T.J. MaxxRetailers44%7
25Hy-VeeSupermarkets44%1
29ACE Rent A CarRental Cars43%12
29HitachiMajor Appliances43%10
29Ace HardwareRetailers43%6
29Dollar TreeRetailers43%6
29Trader Joe’sSupermarkets43%0
34Edward JonesInvestment Firms42%10
34Advantage Rent-A-CarRental Cars42%10
34AppleComputers & Tablets42%8
34NordstromRetailers42%5
34True ValueRetailers42%5
34WalgreensRetailers42%5
347-ElevenRetailers42%5
41National Car RentalRental Cars41%10
41AudiAuto Dealers41%8
41Residence InnHotels41%7
41Foot LockerRetailers41%4
41JCPenneyRetailers41%3
41Winn-DixieSupermarkets41%-1
47Holiday InnHotels40%7
47GoogleSoftware Firms40%6
47Save-a-LotSupermarkets40%-2
50US AirwaysAirlines39%10
50Fox Rent A CarRental Cars39%8
50RegionsBanks39%7
50Ameriprise FinancialInvestment Firms39%7
50HardeesFast Food39%7
50Barnes & Noble (Nook)Computers & Tablets39%6
50Courtyard By MarriottHotels39%5
50Apple (for software)Software Firms39%5
50Comfort InnHotels39%5
50HyattHotels39%5
50Dollar GeneralRetailers39%2
50PetSmartRetailers39%2
50Sam's ClubRetailers39%2
50HannafordSupermarkets39%-4
64NationwideInsurance Carriers38%8
64Baskin RobbinsFast Food38%6
64BoschMajor Appliances38%6
64IntuitSoftware Firms38%5
64Best WesternHotels38%5
64HiltonHotels38%4
64SonySoftware Firms38%4
64Fairfield InnHotels38%4
64U.S. Postal ServiceParcel Delivery38%3
64BJ’s Wholesale ClubRetailers38%1
74CenterPoint EnergyUtilities37%8
7421st CenturyInsurance Carriers37%7
74IHOPFast Food37%5
74Dunkin’ DonutsFast Food37%5
74ChevroletAuto Dealers37%4
74BlackboardSoftware Firms37%3
74Lowe'sRetailers37%0
74Michael’sRetailers37%0
74Old NavyRetailers37%0
74AlbertsonsSupermarkets37%-5
84Dominion Virginia PowerUtilities36%6
84TD BankBanks36%5
84Pizza HutFast Food36%3
84FordAuto Dealers36%3
84ToyotaAuto Dealers36%3
84SonyComputers & Tablets36%2
84eBayRetailers36%-1
84Family DollarRetailers36%-1
84RossRetailers36%-1
93Alaska AirlinesAirlines35%6
93TXU EnergyUtilities35%6
93Southern California Gas CompanyUtilities35%5
93Florida Power & LightUtilities35%5
93Georgia PowerUtilities35%5
93Capital One 360Investment Firms35%3
93SubwayFast Food35%3
93Dairy QueenFast Food35%3
93Domino’sFast Food35%3
93MicrosoftSoftware Firms35%1
93UPSParcel Delivery35%0
93TargetRetailers35%-2
93Barnes & NobleRetailers35%-2
106JetBlue AirlinesAirlines34%5
106CitizensBanks34%3
106Sonic Drive-InFast Food34%2
106SamsungMajor Appliances34%2
106BMWAuto Dealers34%1
106WyndhamHotels34%0
106Hampton InnHotels34%0
106MarriottHotels34%0
106RadissonHotels34%0
106WestinHotels34%0
106SheratonHotels34%0
106Macy'sRetailers34%-3
106Best BuyRetailers34%-3
106SafewaySupermarkets34%-8
106Piggly WigglySupermarkets34%-9
121TriCareHealth Plans33%12
121Southwest AirlinesAirlines33%4
121Virgin AmericaAirlines33%4
121Columbia Natural GasUtilities33%3
121A credit unionInvestment Firms33%2
121PNCBanks33%2
121LGMajor Appliances33%1
121CadillacAuto Dealers33%0
121HondaAuto Dealers33%0
121Office DepotRetailers33%-4
121Bed Bath & BeyondRetailers33%-4
121OfficeMaxRetailers33%-4
121Apple Retail StoreRetailers33%-4
121StaplesRetailers33%-4
121O'Reilly Auto PartsRetailers33%-5
121VonsSupermarkets33%-9
137U.S. BankCredit Cards32%4
137DTE Energy Electric CompanyUtilities32%2
137AAAInsurance Carriers32%2
137AllstateInsurance Carriers32%2
137Arby’sFast Food32%-1
137ActivisionSoftware Firms32%-2
137FedExParcel Delivery32%-3
137AutoZoneRetailers32%-5
137Rite AidRetailers32%-5
137MarshallsRetailers32%-5
137KmartRetailers32%-5
137Whole FoodsSupermarkets32%-11
149Consolidated Edison Company of New YorkUtilities31%1
149New York LifeInsurance Carriers31%1
149Capital One 360Banks31%0
149DollarRental Cars31%0
149Charles SchwabInvestment Firms31%-1
149Merrill LynchInvestment Firms31%-1
149AvisRental Cars31%-1
149WhirlpoolMajor Appliances31%-1
149KiaAuto Dealers31%-2
149eMachinesComputers & Tablets31%-3
149DHLParcel Delivery31%-4
149Home DepotRetailers31%-6
149GapRetailers31%-6
162MedicareHealth Plans30%10
162Kaiser PermanenteHealth Plans30%9
162DiscoverCredit Cards30%3
162Capital OneCredit Cards30%3
162Wells FargoCredit Cards30%2
162Ameren Illinois CompanyUtilities30%0
162State FarmInsurance Carriers30%0
162Alamo Rent A CarRental Cars30%-1
162SunTrust BankBanks30%-1
162Enterprise Rent-A-CarRental Cars30%-2
162Jack in the BoxFast Food30%-2
162Hewlett-PackardComputers & Tablets30%-3
162SubaruAuto Dealers30%-3
162Wal-MartRetailers30%-7
162SearsRetailers30%-7
162CVSRetailers30%-7
162Toys 'R' UsRetailers30%-8
179PSE&GUtilities29%-1
179ProgressiveInsurance Carriers29%-1
179GEICOInsurance Carriers29%-1
179Capital OneBanks29%-2
179Fifth ThirdBanks29%-2
179ChaseBanks29%-2
179Fidelity InvestmentsInvestment Firms29%-2
179VanguardInvestment Firms29%-3
179StarbucksFast Food29%-3
179DodgeAuto Dealers29%-4
179HaierMajor Appliances29%-4
179SymantecSoftware Firms29%-4
179Advance Auto PartsRetailers29%-8
179Kohl'sRetailers29%-8
193MetroPCSWireless Carriers28%5
193American ExpressCredit Cards28%1
193Wells FargoBanks28%-3
193Little Caesar’sFast Food28%-4
193TD AmeritradeInvestment Firms28%-4
193McDonaldsFast Food28%-4
193FujitsuMajor Appliances28%-4
193Taco BellFast Food28%-5
193NissanAuto Dealers28%-5
193HyundaiAuto Dealers28%-5
193LenovoComputers & Tablets28%-5
193La Quinta InnHotels28%-6
193ToshibaComputers & Tablets28%-6
193Days InnHotels28%-6
193GameStopRetailers28%-9
208TracFoneWireless Carriers27%4
208ChaseCredit Cards27%-1
208FarmersInsurance Carriers27%-4
208DellComputers & Tablets27%-7
208AdobeSoftware Firms27%-7
208Stop & ShopSupermarkets27%-15
214Virgin MobileWireless Carriers26%3
214Delta AirlinesAirlines26%-3
214Southern California EdisonUtilities26%-4
214Wells Fargo AdvisorsInvestment Firms26%-5
214E*TRADEInvestment Firms26%-6
214U.S. BankBanks26%-6
214Wendy’sFast Food26%-6
214GEMajor Appliances26%-6
214ToshibaMajor Appliances26%-7
214AcerComputers & Tablets26%-7
214VolkswagenAuto Dealers26%-7
225Liberty MutualInsurance Carriers25%-5
225ThriftyRental Cars25%-6
227AetnaHealth Plans24%3
227HertzRental Cars24%-7
227Bank of AmericaBanks24%-7
227KFCFast Food24%-9
231AT&TInternet Service23%9
231MedicaidHealth Plans23%3
231Bank of AmericaCredit Cards23%-4
231BarclaycardCredit Cards23%-4
231United AirlinesAirlines23%-6
231MetLifeInsurance Carriers23%-7
231BudgetRental Cars23%-8
231Crowne PlazaHotels23%-11
239DirecTVTV Service22%10
239CareFirst (BCBS)Health Plans22%1
239T-MobileWireless Carriers22%-1
239Verizon WirelessWireless Carriers22%-1
239AT&TWireless Carriers22%-1
239HSBCCredit Cards22%-5
239Duke Energy ProgressUtilities22%-8
239American AirlinesAirlines22%-8
239American FamilyInsurance Carriers22%-8
239JeepAuto Dealers22%-11
239ChryslerAuto Dealers22%-12
239CompaqComputers & Tablets22%-12
239GatewayComputers & Tablets22%-12
252Dish NetworkTV Service21%8
252AOLInternet Service21%8
252Blue Shield of CaliforniaHealth Plans21%1
252Empire (BCBS)Health Plans21%0
252SprintWireless Carriers21%-2
252ScottradeInvestment Firms21%-11
252Burger KingFast Food21%-12
259VerizonInternet Service20%7
259CIGNAHealth Plans20%0
259Commonwealth EdisonUtilities20%-10
259GMAuto Dealers20%-13
263Cablevision OptimumTV Service19%6
263HumanaHealth Plans19%-1
263Spirit AirlinesAirlines19%-10
263Pacific Gas and Electric CompanyUtilities19%-11
267VerizonTV Service18%6
267Highmark (BCBS)Health Plans18%-2
267The HartfordInsurance Carriers18%-12
267TravelersInsurance Carriers18%-13
267McAfeeSoftware Firms18%-15
272United HealthcareHealth Plans17%-3
272Coventry Health CareHealth Plans17%-4
272Consumers Energy CompanyUtilities17%-12
272MazdaAuto Dealers17%-16
272Super 8Hotels17%-17
272Quality InnHotels17%-17
278CablevisionInternet Service16%2
279AT&TTV Service15%3
279Bright House NetworksTV Service15%3
281BCBS plan not listedHealth Plans14%-7
281CitigroupCredit Cards14%-14
283Cox CommunicationsInternet Service13%-1
283CitibankBanks13%-18
285Cox CommunicationsTV Service12%0
285Anthem (BCBS)Health Plans12%-8
287Time Warner CableTV Service9%-3
287Time Warner CableInternet Service9%-4
289Health NetHealth Plans8%-13
290Charter CommunicationsInternet Service6%-8
291Motel 6Hotels5%-28
292Charter CommunicationsTV Service4%-8
293ComcastInternet Service2%-11
294ComcastTV Service-1%-14

Calculating the Temkin Forgiveness Ratings

The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake. For more information, see the Temkin Forgiveness Ratings Overview.