2013 Temkin Trust Ratings 2013


Rank Company Industry Temkin Trust Ratings (TTR) Company TTR vs Industry TTR
1USAAInsurance carrier79%23.2
1USAABank79%29.7
3A credit unionBank77%27.3
4PublixGrocery chain73%10.8
5H.E.B.Grocery chain72%9.7
6Amazon.comRetailer70%13.6
6USAACredit card issuer70%24.7
8Trader Joe'sGrocery chain69%7.2
8Charles SchwabInvestment firm69%11.1
8Sam's ClubRetailer69%12.5
11Hy-VeeGrocery chain68%6.1
12State FarmInsurance carrier67%11.4
12AldiGrocery chain67%5.2
12AdvantageRental car agency67%14.9
12WalgreensRetailer67%10.1
16CostcoRetailer66%9.2
16Chick-fil-AFast food chain66%9.9
16MarriottHotel chain66%8.4
16ToyotaAuto dealer66%9.0
20Save-a-LotGrocery chain65%3.4
20ScottradeInvestment firm65%7.2
20ShopRiteGrocery chain65%2.9
20Ace HardwareRetailer65%8.3
20TriCareHealth plan65%21.8
25Ameriprise FinancialInvestment firm64%6.3
25Holiday Inn ExpressHotel chain64%7.2
25Alaska AirlinesAirline64%16.0
28KrogerGrocery chain63%1.3
28Dairy QueenFast food chain63%7.3
28Courtyard By MarriottHotel chain63%5.8
28HiltonHotel chain63%5.7
32Kaiser PermanenteHealth plan62%19.7
32QVCRetailer62%5.9
32AutoZoneRetailer62%5.7
32NordstromRetailer62%5.3
32SubwayFast food chain62%5.8
32ElectroluxAppliance maker62%9.4
38Dunkin' DonutsFast food chain61%5.6
38Little Caesar'sFast food chain61%5.5
38VanguardInvestment firm61%3.2
38HondaAuto dealer61%4.8
38Home DepotRetailer61%4.8
38Fidelity InvestmentsInvestment firm61%3.1
38A credit unionInvestment firm61%3.0
38BJ's Wholesale ClubRetailer61%4.4
38La QuintaHotel chain61%3.7
38Southwest AirlinesAirline61%13.0
38AppleComputer maker61%8.8
38Lowe'sRetailer61%4.1
38Edward JonesInvestment firm61%2.4
51Sonic Drive-InFast food chain60%4.6
51Winn-DixieGrocery chain60%-2.1
51Apple (for software)Software firm60%7.4
51Giant EagleGrocery chain60%-2.2
51UPSParcel delivery service60%2.7
51Piggly WigglyGrocery chain60%-2.3
51Bed Bath & BeyondRetailer60%3.1
51StaplesRetailer60%3.0
51Comfort InnHotel chain60%2.3
51Best WesternHotel chain60%2.3
61BMWAuto dealer59%2.8
61HyundaiAuto dealer59%2.8
61Rite AidRetailer59%2.7
61Hampton InnHotel chain59%2.0
61Dollar GeneralRetailer59%2.5
61Dollar TreeRetailer59%2.4
61Fairfield InnHotel chain59%1.7
61StarbucksFast food chain59%3.0
61Coventry Health CareHealth plan59%16.1
61GoogleSoftware firm59%6.0
61CVSRetailer59%2.0
72True ValueRetailer58%1.9
72Whole FoodsGrocery chain58%-3.7
72O'Reilly Auto PartsRetailer58%1.6
72SamsungAppliance maker58%5.8
72Pizza HutFast food chain58%2.2
72JetBlue AirlinesAirline58%10.2
72American ExpressCredit card issuer58%12.6
72Crowne PlazaHotel chain58%0.5
72AlbertsonsGrocery chain58%-4.6
81Kohl'sRetailer57%0.6
81FedExParcel delivery service57%-0.1
81Family DollarRetailer57%0.4
81QuiznosFast food chain57%1.1
81TargetRetailer57%0.4
81AAAInsurance carrier57%0.9
87CompaqComputer maker56%4.5
87HyattHotel chain56%-0.8
87Old NavyRetailer56%-0.2
87SafewayGrocery chain56%-6.0
87TD BankBank56%6.8
87FordAuto dealer56%-0.7
87SonySoftware firm56%3.2
87Macy'sRetailer56%-0.7
87Wendy'sFast food chain56%-0.1
87Advance Auto PartsRetailer56%-0.9
87SearsRetailer56%-0.9
98DodgeAuto dealer55%-1.1
98HardeesFast food chain55%-0.4
98TD AmeritradeInvestment firm55%-2.7
98PetSmartRetailer55%-1.1
98U.S. Postal ServiceParcel delivery service55%-1.9
98EnterpriseRental car agency55%2.7
98Arby'sFast food chain55%-0.9
98GameStopRetailer55%-1.6
98AllstateInsurance carrier55%-1.1
98Domino'sFast food chain55%-1.1
98Hewlett-PackardComputer maker55%2.7
98Barnes & NobleRetailer55%-1.9
98Merrill LynchInvestment firm55%-3.5
98Office DepotRetailer55%-2.0
112NationwideInsurance carrier54%-1.7
112eBayRetailer54%-2.4
112AvisRental car agency54%1.8
112BlackboardSoftware firm54%1.5
112SymantecSoftware firm54%1.1
112RegionsBank54%4.5
112AirTran AirwaysAirline54%6.0
112Burger KingFast food chain54%-2.2
112TracFoneWireless carrier54%12.4
121GEICOInsurance carrier53%-2.7
121PNCBank53%4.0
121Toys 'R' UsRetailer53%-3.3
121MicrosoftSoftware firm53%0.6
121Stop & ShopGrocery chain53%-9.0
121GapRetailer53%-3.5
121ING DirectBank53%3.7
121U.S. BankBank53%3.7
121Holiday InnHotel chain53%-4.3
121MetLifeInsurance carrier53%-3.1
121AcerComputer maker53%0.8
121MarshallsRetailer53%-4.0
121Wells Fargo AdvisorsInvestment firm53%-5.6
121The HartfordInsurance carrier53%-3.4
135ChevroletAuto dealer52%-4.1
135Continental AirlinesAirline52%4.5
135OfficeMaxRetailer52%-4.3
135DiscoverCredit card issuer52%7.1
135SunTrust BankBank52%2.8
140WhirlpoolAppliance maker51%-0.7
140NissanAuto dealer51%-5.2
140BoschAppliance maker51%-0.9
140TravelersInsurance carrier51%-4.8
140E*TRADEInvestment firm51%-7.4
145SonyComputer maker50%-1.5
145FarmersInsurance carrier50%-5.6
145IntuitSoftware firm50%-2.6
145ProgressiveInsurance carrier50%-6.3
145ING DirectInvestment firm50%-8.6
145American FamilyInsurance carrier50%-6.4
151KFCFast food chain49%-6.4
151LGAppliance maker49%-2.9
151ToshibaAppliance maker49%-2.9
151Apple StoreRetailer49%-7.4
151BudgetRental car agency49%-3.2
151ActivisionSoftware firm49%-3.5
151AdobeSoftware firm49%-3.6
151Food LionGrocery chain49%-13.2
151U.S. BankCredit card issuer49%3.8
151ToshibaComputer maker49%-3.3
151DollarRental car agency49%-3.7
162DellComputer maker48%-3.6
162Jack in the BoxFast food chain48%-7.6
162JCPenneyRetailer48%-8.4
162ChryslerAuto dealer48%-8.6
162RossRetailer48%-8.6
162Empire (BCBS)Health plan48%5.2
162MSNInternet service provider48%12.5
162HertzRental car agency48%-4.7
162LenovoComputer maker48%-4.5
171MetroPCSWireless carrier47%5.6
172Liberty MutualInsurance carrier46%-9.5
172MedicareHealth plan46%3.6
172Best BuyRetailer46%-10.9
172Taco BellFast food chain46%-10.2
172GEAppliance maker46%-6.6
177Morgan Stanley Smith BarneyInvestment firm45%-12.9
177T.J. MaxxRetailer45%-11.2
177KmartRetailer45%-11.3
177U.S. CellularWireless carrier45%4.0
177Quality InnHotel chain45%-12.2
177Delta/Northwest AirlinesAirline45%-2.7
177ChaseBank45%-4.6
177GatewayComputer maker45%-7.4
185AOLInternet service provider44%9.1
185Wells FargoCredit card issuer44%-0.7
185KiaAuto dealer44%-12.2
185ChaseCredit card issuer44%-0.9
185EarthLinkInternet service provider44%8.6
185American AirlinesAirline44%-3.9
185AlamoRental car agency44%-8.6
192McDonaldsFast food chain43%-12.4
192Wal-MartRetailer43%-13.5
192CitizensBank43%-6.6
192Days InnHotel chain43%-14.7
196Capital OneBank42%-6.7
196CablevisionInternet service provider42%7.0
196Verizon WirelessWireless carrier42%1.3
196MedicaidHealth plan42%-0.6
196Bank of AmericaCredit card issuer42%-3.0
1967-ElevenRetailer42%-14.5
196Road RunnerInternet service provider42%6.4
203RadioShackRetailer41%-15.2
203HumanaHealth plan41%-2.1
203McAfeeSoftware firm41%-12.0
203CitigroupCredit card issuer41%-4.6
207Wells FargoBank40%-8.9
207DirecTVTV service provider40%8.2
207Capital OneCredit card issuer40%-5.0
207eMachinesComputer maker40%-11.9
207Virgin MobileWireless carrier40%-1.4
207AetnaHealth plan40%-3.1
213AT&TWireless carrier39%-1.8
213CIGNAHealth plan39%-3.8
215Blue Shield of CaliforniaHealth plan38%-4.5
215Health NetHealth plan38%-4.8
215Dish Network/EchoStarTV service provider38%5.8
215Motel 6Hotel chain38%-19.5
215SprintWireless carrier38%-3.5
220AT&TTV service provider37%5.5
220Anthem (BCBS)Health plan37%-5.5
220Highmark (BCBS)Health plan37%-5.6
220Bank of AmericaBank37%-12.4
220Fifth ThirdBank37%-12.4
220CitibankBank37%-12.6
220United HealthcareHealth plan37%-6.2
227Bright House NetworksTV service provider36%4.4
227United AirlinesAirline36%-11.6
227AT&TInternet service provider36%0.7
227Optimum/CablevisionTV service provider36%4.2
22721st CenturyInsurance carrier36%-19.8
232T-MobileWireless carrier35%-6.0
233CareFirst (BCBS)Health plan34%-8.4
233VerizonTV service provider34%1.9
233VerizonInternet service provider34%-1.8
236QwestInternet service provider31%-4.1
237ComcastInternet service provider30%-5.3
237Cox CommunicationsInternet service provider30%-5.7
237Charter CommunicationsInternet service provider30%-5.9
240ComcastTV service provider27%-5.0
241Time Warner CableTV service provider25%-6.6
241US AirwaysAirline25%-23.1
241Charter CommunicationsTV service provider25%-7.4
244Cox CommunicationsTV service provider22%-9.8
244HSBCBank22%-27.2
246HSBCCredit card issuer20%-24.7

Calculating the Temkin Trust Ratings

The Temkin Trust Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how much they trust those firms. For more information, see the Temkin Trust Ratings Overview.