2014 Temkin Trust Ratings 2014

Rank	Company	Industry	Temkin Trust Ratings (TTR)	Company TTR vs Industry TTR
1	USAA	Banks	85%	29
2	USAA	Insurance Carriers	80%	18
2	USAA	Credit Cards	80%	29
4	Lexus	Auto Dealers	78%	17
4	A credit union	Banks	78%	22
6	H.E.B.	Grocery Chains	77%	10
7	Trader Joe's	Grocery Chains	75%	8
7	Chick-fil-A	Fast Foods	75%	15
9	Publix	Grocery Chains	74%	7
9	Costco	Retailers	74%	13
9	Amazon.com	Retailers	74%	13
12	BMW	Auto Dealers	72%	11
12	PetSmart	Retailers	72%	11
14	Nordstrom	Retailers	71%	10
15	Vanguard	Investments	70%	8
15	State Farm	Insurance Carriers	70%	8
15	Ace Hardware	Retailers	70%	9
15	TD Bank	Banks	70%	14
19	Kroger	Grocery Chains	69%	2
19	Aldi	Grocery Chains	69%	3
19	Lowe's	Retailers	69%	7
19	Dairy Queen	Fast Foods	69%	8
23	Ameriprise Financial	Investments	68%	6
23	Hyundai	Auto Dealers	68%	7
23	QVC	Retailers	68%	7
23	Toyota	Auto Dealers	68%	7
23	AutoZone	Retailers	68%	7
23	Sonic Drive-In	Fast Foods	68%	8
23	Apple	Software	68%	12
30	Fidelity Investments	Investments	67%	4
30	A credit union	Investments	67%	5
30	BJ's Wholesale Club	Retailers	67%	5
30	Apple Store	Retailers	67%	6
34	Albertsons	Grocery Chains	66%	-1
34	Hy-Vee	Grocery Chains	66%	-1
34	ShopRite	Grocery Chains	66%	-1
34	Piggly Wiggly	Grocery Chains	66%	0
34	Edward Jones	Investments	66%	4
34	Charles Schwab	Investments	66%	4
34	Advance Auto Parts	Retailers	66%	5
34	Barnes & Noble	Retailers	66%	5
34	Sam's Club	Retailers	66%	5
34	Sony	Software	66%	10
34	Apple	Computers	66%	11
45	TD Ameritrade	Investments	65%	2
45	AAA	Insurance Carriers	65%	3
45	O'Reilly Auto Parts	Retailers	65%	4
45	Symantec	Software	65%	9
45	ING Direct	Banks	65%	9
45	Regions	Banks	65%	10
45	Courtyard By Marriott	Hotels	65%	13
45	Southwest Airlines	Airlines	65%	14
45	TriCare	Health Plans	65%	17
54	Save-a-Lot	Grocery Chains	64%	-3
54	Whole Foods	Grocery Chains	64%	-3
54	Winn-Dixie	Grocery Chains	64%	-3
54	Food Lion	Grocery Chains	64%	-2
54	Home Depot	Retailers	64%	2
54	T.J. Maxx	Retailers	64%	3
54	Cadillac	Auto Dealers	64%	3
54	Best Buy	Retailers	64%	3
54	Pizza Hut	Fast Foods	64%	4
54	Starbucks	Fast Foods	64%	4
54	Comfort Inn	Hotels	64%	12
54	Advantage	Rental Cars	64%	12
54	Kaiser Permanente	Health Plans	64%	16
67	Stop & Shop	Grocery Chains	63%	-4
67	Allstate	Insurance Carriers	63%	0
67	GEICO	Insurance Carriers	63%	0
67	Marshalls	Retailers	63%	1
67	Walgreens	Retailers	63%	2
67	Chevrolet	Auto Dealers	63%	2
67	Subway	Fast Foods	63%	3
74	Safeway	Grocery Chains	62%	-5
74	The Hartford	Insurance Carriers	62%	-1
74	Buick	Auto Dealers	62%	0
74	Family Dollar	Retailers	62%	1
74	Bed Bath & Beyond	Retailers	62%	-1
74	Hardees	Fast Foods	62%	2
74	Quiznos	Fast Foods	62%	2
74	UPS	Parcel Delivery	62%	3
82	Audi	Auto Dealers	61%	-1
82	Honda	Auto Dealers	61%	0
82	Ross	Retailers	61%	0
82	Volkswagen	Auto Dealers	61%	0
82	Gap	Retailers	61%	0
82	JCPenney	Retailers	61%	0
82	Little Caesar's	Fast Foods	61%	0
82	Baskin Robbins	Fast Foods	61%	1
82	FedEx	Parcel Delivery	61%	1
82	American Express	Credit Cards	61%	9
92	Giant Eagle	Grocery Chains	60%	-7
92	Old Navy	Retailers	60%	-1
92	True Value	Retailers	60%	-3
92	Ford	Auto Dealers	60%	-1
92	Dollar Tree	Retailers	60%	-1
92	Samsung	Major Appliances	60%	4
92	U.S. Bank	Banks	60%	5
99	ING Direct	Investments	59%	-4
99	Progressive	Insurance Carriers	59%	-3
99	Kohl's	Retailers	59%	-3
99	Mercedes-Benz	Auto Dealers	59%	-3
99	CVS	Retailers	59%	-3
99	Taco Bell	Fast Foods	59%	-2
99	Arby's	Fast Foods	59%	-1
99	Domino's	Fast Foods	59%	-1
99	Sheraton	Hotels	59%	6
108	*ETRADE**	Investments	58%	-5
108	Farmers	Insurance Carriers	58%	-5
108	MetLife	Insurance Carriers	58%	-4
108	Morgan Stanley Smith Barney	Investments	58%	-4
108	Dollar General	Retailers	58%	-3
108	Office Depot	Retailers	58%	-3
108	Dunkin' Donuts	Fast Foods	58%	-3
108	Wendy's	Fast Foods	58%	-3
108	Intuit	Software	58%	2
108	Citizens	Banks	58%	2
108	SunTrust Bank	Banks	58%	2
108	La Quinta Inn	Hotels	58%	5
120	Scottrade	Investments	57%	-6
120	Foot Locker	Retailers	57%	-4
120	Rite Aid	Retailers	57%	-2
120	Burger King	Fast Foods	57%	-4
120	Wal-Mart	Retailers	57%	-4
120	US Postal Service	Parcel Delivery	57%	-2
120	LG	Major Appliances	57%	1
120	PNC	Banks	57%	1
120	Toshiba	Major Appliances	57%	2
120	National	Rental Cars	57%	5
130	eBay	Retailers	56%	-6
130	Nissan	Auto Dealers	56%	-5
130	Jeep	Auto Dealers	56%	-5
130	Fujitsu	Major Appliances	56%	0
130	Electrolux	Major Appliances	56%	0
130	Google	Software	56%	0
130	Hewlett-Packard	Computers	56%	2
130	Holiday Inn	Hotels	56%	3
130	Hilton	Hotels	56%	3
130	Marriott	Hotels	56%	3
130	Discover	Credit Cards	56%	4
141	Liberty Mutual	Insurance Carriers	55%	-7
141	Nationwide	Insurance Carriers	55%	-7
141	GM	Auto Dealers	55%	-7
141	GameStop	Retailers	55%	-7
141	Subaru	Auto Dealers	55%	-6
141	Microsoft	Software	55%	-1
141	Chase	Banks	55%	-1
141	Dell	Computers	55%	0
141	Sony	Computers	55%	0
141	Best Western	Hotels	55%	2
141	Enterprise	Rental Cars	55%	3
141	JetBlue Airlines	Airlines	55%	4
141	Alaska Airlines	Airlines	55%	4
154	Staples	Retailers	54%	-7
154	KFC	Fast Foods	54%	-7
154	Bosch	Major Appliances	54%	-2
154	Hitachi	Major Appliances	54%	-2
154	Whirlpool	Major Appliances	54%	-2
154	Fairfield Inn	Hotels	54%	1
154	CareFirst (BCBS)	Health Plans	54%	5
161	Wells Fargo Advisors	Investments	53%	-10
161	American Family	Insurance Carriers	53%	-9
161	Macy's	Retailers	53%	-8
161	OfficeMax	Retailers	53%	-8
161	McDonalds	Fast Foods	53%	-7
161	GE	Major Appliances	53%	0
161	Haier	Major Appliances	53%	-2
161	Gateway	Computers	53%	-2
161	Alamo	Rental Cars	53%	1
161	Chase	Credit Cards	53%	1
161	U.S. Bank	Credit Cards	53%	2
161	Humana	Health Plans	53%	5
161	TracFone	Wireless Carriers	53%	8
161	AOL	Internet Service	53%	16
175	21st Century	Insurance Carriers	52%	-11
175	7-Eleven	Retailers	52%	-9
175	Kmart	Retailers	52%	-9
175	Medicare	Health Plans	52%	4
179	Merrill Lynch	Investments	51%	-12
179	Dodge	Auto Dealers	51%	-11
179	Sears	Retailers	51%	-10
179	Mazda	Auto Dealers	51%	-10
179	Activision	Software	51%	-5
179	Budget	Rental Cars	51%	-2
179	Wells Fargo	Credit Cards	51%	0
179	Virgin Mobile	Wireless Carriers	51%	5
187	Target	Retailers	50%	-11
187	Kia	Auto Dealers	50%	-11
187	Jack in the Box	Fast Foods	50%	-11
187	Toshiba	Computers	50%	-4
187	Super 8	Hotels	50%	-3
187	Motel 6	Hotels	50%	-3
187	Hampton Inn	Hotels	50%	-2
187	Avis	Rental Cars	50%	-2
187	American Airlines	Airlines	50%	-2
187	Bank of America	Credit Cards	50%	-2
187	Delta/Northwest Airlines	Airlines	50%	-1
198	Toys 'R' Us	Retailers	49%	-12
198	Wells Fargo	Banks	49%	-7
198	Crowne Plaza	Hotels	49%	-10
198	Barclaycard	Credit Cards	49%	-3
198	AirTran Airways	Airlines	49%	-2
198	Health Net	Health Plans	49%	1
198	Blue Shield of California	Health Plans	49%	1
198	MetroPCS	Wireless Carriers	49%	4
206	Adobe	Software	48%	-8
206	McAfee	Software	48%	-8
206	Acer	Computers	48%	-7
206	Compaq	Computers	48%	-6
206	Westin	Hotels	48%	-5
206	Hertz	Rental Cars	48%	-4
206	Capital One	Credit Cards	48%	-3
206	Highmark (BCBS)	Health Plans	48%	-1
206	Bright House	TV Service	48%	12
215	Verizon Wireless	Wireless Carriers	47%	1
216	Capital One	Banks	46%	-10
216	United Healthcare	Health Plans	46%	-2
216	Coventry Health Care	Health Plans	46%	-2
219	Holiday Inn Express	Hotels	45%	-8
219	Dollar	Rental Cars	45%	-7
219	United Airlines	Airlines	45%	-6
219	Medicaid	Health Plans	45%	-3
219	T-Mobile	Wireless Carriers	45%	-1
219	AT&T;	Wireless Carriers	45%	-1
219	Cablevision	Internet Service	45%	8
219	MSN	Internet Service	45%	9
219	DirecTV	TV Service	45%	10
228	RadioShack	Retailers	44%	-17
228	eMachines	Computers	44%	-11
228	Verizon	TV Service	44%	8
231	A&P;	Grocery Chains	43%	-23
231	Chrysler	Auto Dealers	43%	-18
231	Orange Julius	Fast Foods	43%	-17
231	Hyatt	Hotels	43%	-9
231	AT&T;	TV Service	43%	7
236	Bank of America	Banks	42%	-14
236	Blackboard	Software	42%	-14
236	Lenovo	Computers	42%	-13
236	Citigroup	Credit Cards	42%	-10
236	Aetna	Health Plans	42%	-6
236	EarthLink	Internet Service	42%	5
236	Verizon	Internet Service	42%	5
236	Optimum (iO)/Cablevision	TV Service	42%	7
244	Travelers	Insurance Carriers	41%	-21
244	Days Inn	Hotels	41%	-12
244	Anthem (BCBS)	Health Plans	41%	-7
244	AT&T;	Internet Service	41%	4
244	Dish Network/EchoStar	TV Service	41%	6
249	DHL	Parcel Delivery	40%	-20
249	Citibank	Banks	40%	-16
249	Cox Communications	TV Service	40%	5
252	Residence Inn	Hotels	39%	-14
252	CIGNA	Health Plans	39%	-9
252	Empire (BCBS)	Health Plans	39%	-9
252	Sprint	Wireless Carriers	39%	-7
252	Cox Communications	Internet Service	39%	3
257	Fifth Third	Banks	38%	-17
257	US Cellular	Wireless Carriers	38%	-8
259	US Airways	Airlines	36%	-15
260	HSBC	Banks	31%	-25
260	Qwest	Internet Service	31%	-6
260	Time Warner	Internet Service	31%	-5
263	Charter Communications	Internet Service	29%	-7
264	HSBC	Credit Cards	27%	-24
265	Comcast	Internet Service	26%	-10
266	Time Warner Cable	TV Service	25%	-11
267	Comcast	TV Service	24%	-12
268	Charter Communications	TV Service	24%	-12

See the 2013 Ratings

Calculating the Temkin Trust Ratings

The Temkin Trust Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how much they trust those firms. For more information, see the Temkin Trust Ratings Overview.

Purchase Data

For only $295, you can download an Excel workbook with the underlying data from the 2014 Temkin Trust Ratings in addition to the changes from 2013.

The dataset includes details for all three component scores for the 268 companies in the 2014 ratings. In addition, it provides average industry ratings across six age groups of consumers.

For more information, see the Temkin Trust Ratings Overview.