2011 Temkin Trust Ratings 2011


Rating Company Industry 2011 Temkin Trust Ratings (TTR) Company TTR minus Industry TTR
1 USAA Insurance Company 69% 27
2 Amazon.com Retailer 67% 13
3 Costco Retailer 66% 12
4 Sam's Club Retailer 62% 9
4 Edward Jones Investment Firm 64% 14
4 Hyatt Hotel 64% 17
4 TriCare Health Plan 64% 34
8 Kohl's Retailer 62% 8
9 Walgreens Retailer 60% 6
10 Lowe's Retailer 60% 6
11 Vanguard Investment Firm 59% 8
12 Hampton Inn Hotel 58% 10
13 Old Navy Retailer 58% 4
13 Marriott Hotel 59% 10
15 A credit union Investment Firm 56% 5
16 Courtyard by Marriott Hotel 55% 7
17 JCPenney Retailer 55% 1
18 Fidelity Investments Investment Firm 55% 4
19 Southwest Airlines Airline 54% 16
20 Macy's Retailer 54% -1
21 CVS Retailer 54% -1
22 BJs Wholesale Club Retailer 53% -1
23 Home Depot Retailer 53% -2
24 Target Retailer 53% -2
25 OfficeMax Retailer 52% -2
26 ING Direct Investment Firm 52% 1
27 USAA Credit Card Issuer 52% 24
28 Rite Aid Retailer 52% -2
28 Regions Bank 52% 19
30 State Farm Insurance Company 51% 8
31 Holiday Inn Express Hotel 51% 3
31 JetBlue Airlines Airline 51% 12
33 Barnes & Noble Retailer 51% -4
33 Sears Retailer 51% -4
35 AAA Insurance Company 50% 7
36 A credit union Bank 50% 17
37 Staples Retailer 50% -5
39 eBay Retailer 50% -5
40 Wal-Mart Retailer 49% -5
31 Toys 'R' Retailer 49% -6
42 Hilton Hotel 49% 0
43 Borders Retailer 49% -6
44 TD Ameritrade Investment Firm 48% -3
45 Best Buy Retailer 47% -8
46 American Family Insurance Company 46% 2
47 AirTran Airways Airline 46% 6
48 Apple Personal Computer Maker 46% 8
48 The Hartford Insurance Company 45% 1
50 Wells Fargo Advisors Investment Firm 45% -6
51 Office Depot Retailer 45% -10
52 Liberty Mutual Insurance Company 45% 0
52 Kaiser Permanente Health Plan 45% 13
54 MSN (Microsoft Network) Internet Service Provider 45% 19
55 Charles Schwab Investment Firm 44% -7
56 Sony Personal Computer Maker 44% 6
57 Best Western Hotel 44% -5
58 Days Inn Hotel 43% -6
59 USAA Bank 43% 9
60 Cox Internet Service Provider 43% 17
60 Holiday Inn Hotel 43% -6
62 Medicare Health Plan 43% 11
63 MetLife Insurance Company 43% -2
63 Motel 6 Hotel 43% -7
65 Kmart Retailer 42% -13
66 Continental Airlines Airline 42% 2
67 TracFone Wireless Carrier 42% 7
67 Merrill Lynch Investment Firm 42% -10
69 Medicaid Health Plan 42% 10
70 Gap Retailer 42% -14
71 TD Bank Bank 42% 8
72 Toshiba Personal Computer Maker 41% 3
73 Sheraton Hotel 41% -8
74 Comfort Inn Hotel 41% -9
75 E*TRADE Investment Firm 40% -12
75 Allstate Insurance Company 40% -4
75 American Express Credit Card Issuer 40% 11
78 Progressive Insurance Company 40% -5
79 Nationwide Insurance Company 40% -5
80 Citizens Bank 40% 6
81 Travelers Insurance Company 40% -5
82 Hewlett-Packard Personal Computer Maker 39% 1
83 GEICO Insurance Company 39% -6
84 PNC Bank 39% 5
85 ING Direct Bank 38% 4
86 Dell Personal Computer Maker 38% -1
87 SunTrust Bank Bank 38% 3
88 eMachines Personal Computer Maker 38% -1
89 Verizon Wireless Wireless Carrier 37% 1
90 T-Mobile Wireless Carrier 37% 1
90 Wells Fargo Credit Card Issuer 37% 7
92 Fifth Third Bank 36% 2
93 Sprint Wireless Carrier 36% 0
94 Super 8 Hotel 36% -14
95 Discover Credit Card Issuer 36% 6
96 Wells Fargo/Wachovia Bank Bank 35% 0
97 21st Century Insurance Company 35% -11
98 Acer Personal Computer Maker 34% -5
99 Compaq Personal Computer Maker 34% 5
100 AT&T Wireless Carrier 34% -3
100 Cox Communication TV Service Provider 34% 12
100 Optimum (iO)/Cablevision TV Service Provider 34% 12
103 Radioshack Retailer 34% -23
104 AOL Internet Service Provider 33% 7
105 American Airlines Airline 33% -8
106 AT&T Internet Service Provider 32% 5
106 Bank of America Bank 32% -3
108 Chase Credit Card Issuer 32% -3
109 Cablevision Internet Service Provider 31% 4
109 Chase Credit Card Issuer 31% 1
111 DirecTV TV Service Provider 31% 9
112 AT&T TV Service Provider 31% 9
113 Road Runner Internet Service Provider 31% 4
114 US Bancorp Bank 30% -5
114 Delta/Northwest Airlines Airline 30% -11
116 Farmers' Insurance Company 30% -16
116 Aetna Health Plan 30% -4
118 United Airlines Airline 30% -12
119 Gateway Personal Computer Maker 29% -10
120 Qwest Internet Service Provider 29% 2
121 Bright House TV Service Provider 29% 7
122 Virgin Mobile Wireless Carrier 29% -8
123 Humana Health Plan 29% -5
124 US Airways Airline 28% -14
125 United Healthcare Health Plan 27% -7
126 Bank of America Credit Card Issuer 27% -4
127 Citigroup Credit Card Issuer 27% -4
128 Dish Network/Echostar TV Service Provider 27% 4
129 Blue Shield of California Health Plan 26% -8
130 Lenovo Personal Computer Maker 26% -14
131 Citibank Bank 26% -10
132 Capital One Credit Card Issuer 25% -6
133 Capital One Bank 25% -11
134 Anthem (BCBS) Health Plan 20% -15
135 US Bank Credit Card Issuer 20% -12
136 HSBC Credit Card Issuer 20% -12
137 Time Warner Cable TV Service Provider 19% -4
138 CIGNA Health Plan 18% -17
139 HSBC Bank 16% -20
140 Comcast Internet Service Provider 14% -14
141 Comcast TV Service Provider 12% -12
142 Charter Communications Internet Service Provider 11% -18
143 Charter Communications TV Service Provider 08% -17

Calculating the Temkin Trust Ratings

The Temkin Trust Ratings are based on consumer feedback on companies that they recently interactions with. We asked consumers to what degree do they trust that companies will take care of their needs on a 7-point scale from (1) do not trust at all to (7) completely trust. We take the percentage of consumers that gave a rating of 6 or 7 and subtract the percentage that gave a rating of 1, 2, or 3. This results in a “net trust” rating for each of the three elements. For more information, see the Temkin Trust Ratings Overview.

Options for Purchasing Datasets

You can purchase and download the data in excel worksheets. These prices are for a single user license which do not allow for the redistribution of any part of the dataset. Contact us if you have other needs for the data. For more details on the data products, download the Temkin Trust Ratings Overview.

Complete Dataset

  • Includes company-specific data on the Temkin Trust Ratings for all 143 companies across 12 industries included in the published report plus more than 20 other firms with sample sizes below the minimum 100 respondent threshold.

  • Also contains consumer responses for all 12 industries (not company-specific) broken down in the following segments:
    Age range
    Gender
    Ethnicity
    Education Level
    Annual Income Ranges
    Purchase

Industry Segments ($195/industry)