2017 Temkin Forgiveness Ratings

Rank	Company	Industry	Temkin Forgiveness Ratings (TFR)	Company TFR vs Industry TFR
1	Advantage Rent-A-Car	Rental Cars & Transport	73%	29
2	ACE Rent A Car	Rental Cars & Transport	71%	27
3	Navy Federal Credit Union	Banks	70%	31
3	Fujitsu	TV & Appliances	70%	24
5	Fox Rent A Car	Rental Cars & Transport	67%	23
5	AmazonFresh	Supermarkets	67%	18
7	Rent-a-Wreck	Rental Cars & Transport	66%	23
8	Alabama Power Company	Utilities	65%	21
9	Fairfield Inn	Hotels & Rooms	64%	18
10	USAA	Banks	63%	24
11	HomeAway	Hotels & Rooms	61%	16
11	Ameriprise Financial	Investments	61%	18
11	USAA	Insurance	61%	22
14	Sony	Computers & Tablets	60%	15
14	Baskin Robbins	Fast Food	60%	19
14	Hannaford	Supermarkets	60%	11
17	Activision	Software Firms	59%	16
17	Mercedes-Benz	Auto Dealers	59%	12
17	H-E-B	Supermarkets	59%	10
17	Chick-fil-A	Fast Food	59%	18
21	USAA	Credit Cards	58%	23
21	Audi	Auto Dealers	58%	12
21	Ameren Illinois Company	Utilities	58%	14
21	Virgin America	Airlines	58%	14
25	Apple Music	Streaming Media	57%	11
25	ESPN	Streaming Media	57%	10
27	Sony	Software Firms	56%	13
27	Siemens	TV & Appliances	56%	10
29	Westin	Hotels & Rooms	55%	10
29	Amazon	Computers & Tablets	55%	11
29	Amazon.com	Retailers	55%	11
29	Apple Retail Store	Retailers	55%	11
29	Buick	Auto Dealers	55%	8
29	Alaska Airlines	Airlines	55%	11
29	Appalachian Power Company	Utilities	55%	11
29	Hitachi	TV & Appliances	55%	9
37	Wawa Food Markets	Supermarkets	54%	6
37	Gateway	Computers & Tablets	54%	9
37	Wegmans	Supermarkets	54%	5
37	Courtyard By Marriott	Hotels & Rooms	54%	8
41	Barnes & Noble	Computers & Tablets	53%	9
41	HBO	Streaming Media	53%	7
41	Georgia Power	Utilities	53%	9
41	Mitsubishi	TV & Appliances	53%	7
41	Bosch	TV & Appliances	53%	7
41	Electrolux	TV & Appliances	53%	7
41	BMW	Auto Dealers	53%	6
41	Publix	Supermarkets	53%	4
41	Haier	TV & Appliances	53%	7
41	Prudential	Insurance	53%	14
41	Dominion Virginia Power	Utilities	53%	9
41	Food Lion	Supermarkets	53%	4
41	QVC	Retailers	53%	9
54	Barnes & Noble	Retailers	52%	8
54	Spotify	Streaming Media	52%	6
54	Kroger	Supermarkets	52%	3
54	GMC	Auto Dealers	52%	5
58	TXU Energy	Utilities	51%	7
58	Toyota	Auto Dealers	51%	4
58	Michael's	Retailers	51%	7
58	Ameren Missouri Company	Utilities	51%	7
58	MetLife	Insurance	51%	12
58	Apple	Computers & Tablets	51%	6
58	Showtime	Streaming Media	51%	4
58	21st Century	Insurance	51%	12
58	Apple	Software Firms	51%	7
67	Residence Inn	Hotels & Rooms	50%	5
67	Costco	Retailers	50%	6
67	iTunes	Streaming Media	50%	4
67	TriCare	Health Plans	50%	19
67	GameStop	Retailers	50%	6
67	Amazon Prime Music	Streaming Media	50%	4
67	HSBC	Credit Cards	50%	14
67	Holiday Inn	Hotels & Rooms	50%	4
67	Crowne Plaza	Hotels & Rooms	50%	4
67	Hy-Vee	Supermarkets	50%	1
77	National Car Rental	Rental Cars & Transport	49%	6
77	Sony	TV & Appliances	49%	3
77	JetBlue Airlines	Airlines	49%	5
77	Hilton	Hotels & Rooms	49%	4
77	American Express	Credit Cards	49%	14
77	Volkswagen	Auto Dealers	49%	2
77	Radisson	Hotels & Rooms	49%	4
77	A credit union	Banks	49%	9
77	Chevrolet	Auto Dealers	49%	2
77	Jeep	Auto Dealers	49%	2
77	Winn-Dixie	Supermarkets	49%	0
77	Aldi	Supermarkets	49%	0
77	US Cellular	Wireless	49%	15
77	True Value	Retailers	49%	4
77	Southern California Edison	Utilities	49%	5
77	Atmos Energy Services	Utilities	49%	5
93	Amazon Prime Instant Video	Streaming Media	48%	2
93	Target	Retailers	48%	4
93	Dollar	Rental Cars & Transport	48%	4
93	Panasonic	TV & Appliances	48%	2
93	Alamo Rent A Car	Rental Cars & Transport	48%	4
93	Giant Eagle	Supermarkets	48%	-1
93	BJ's Wholesale Club	Retailers	48%	3
93	Etsy	Retailers	48%	3
93	Marriott	Hotels & Rooms	48%	2
93	Old Navy	Retailers	48%	3
103	Best Western	Hotels & Rooms	47%	2
103	Scottrade	Investments	47%	5
103	Family Dollar	Retailers	47%	3
103	LendingClub	Investments	47%	5
103	Charles Schwab	Investments	47%	5
103	Save-a-Lot	Supermarkets	47%	-2
103	Samsung	TV & Appliances	47%	1
103	Starbucks	Fast Food	47%	6
103	Regions	Banks	47%	7
103	Home Depot	Retailers	47%	3
103	UPS	Parcel Delivery	47%	3
103	Dunkin' Donuts	Fast Food	47%	6
103	Macy's	Retailers	47%	2
116	Walgreens	Retailers	46%	2
116	Papa John's	Fast Food	46%	6
116	American Family	Insurance	46%	8
116	KFC	Fast Food	46%	6
116	Pandora	Streaming Media	46%	0
116	Honda	Auto Dealers	46%	-1
116	Bed Bath & Beyond	Retailers	46%	2
116	AAA	Insurance	46%	7
116	LG	TV & Appliances	46%	0
116	O'Reilly Auto Parts	Retailers	46%	2
116	Edward Jones	Investments	46%	3
116	Trader Joe's	Supermarkets	46%	-3
116	Morgan Stanley Smith Barney	Investments	46%	3
116	Cadillac	Auto Dealers	46%	-1
130	Kia	Auto Dealers	45%	-1
130	Foot Locker	Retailers	45%	1
130	Holiday Inn Express	Hotels & Rooms	45%	0
130	Google	Software Firms	45%	2
130	PetSmart	Retailers	45%	1
130	Hampton Inn	Hotels & Rooms	45%	0
130	Marshalls	Retailers	45%	1
130	Arby's	Fast Food	45%	5
130	Lexus	Auto Dealers	45%	-2
130	Netflix	Streaming Media	45%	-2
130	Capital One 360	Investments	45%	3
130	GooglePlay	Streaming Media	45%	-2
130	Office Depot	Retailers	45%	1
130	7-Eleven	Retailers	45%	1
130	Southwest Airlines	Airlines	45%	1
145	IHOP	Fast Food	44%	4
145	Columbia Natural Gas	Utilities	44%	1
145	Hulu	Streaming Media	44%	-2
145	Dollar Tree	Retailers	44%	0
145	PPL Electric Utilities	Utilities	44%	0
145	Vons	Supermarkets	44%	-5
145	Dick's Sporting Goods	Retailers	44%	0
145	Dollar General	Retailers	44%	0
145	PSE&G;	Utilities	44%	0
154	Nissan	Auto Dealers	43%	-3
154	Whole Foods	Supermarkets	43%	-5
154	Piggly Wiggly	Supermarkets	43%	-5
154	CenterPoint Energy	Utilities	43%	-1
154	eBay	Retailers	43%	-1
154	U.S. Postal Service	Parcel Delivery	43%	0
154	Subaru	Auto Dealers	43%	-3
154	Sam's Club	Retailers	43%	-1
154	Pizza Hut	Fast Food	43%	3
154	Little Caesar's	Fast Food	43%	3
154	T.J. Maxx	Retailers	43%	-1
154	New York Life	Insurance	43%	4
154	Wyndham	Hotels & Rooms	43%	-3
167	DTE Energy Electric Company	Utilities	42%	-1
167	Southern California Gas Company	Utilities	42%	-2
167	Nordstrom	Retailers	42%	-2
167	Vizio	TV & Appliances	42%	-4
167	Kohl's	Retailers	42%	-2
167	Hardees	Fast Food	42%	2
167	Stop & Shop	Supermarkets	42%	-7
167	Chipotle Mexican Grill	Fast Food	42%	1
167	Mazda	Auto Dealers	42%	-5
167	ShopRite	Supermarkets	42%	-7
167	Microsoft	Software Firms	42%	-2
178	SunTrust Bank	Banks	41%	2
178	Wells Fargo Advisors	Investments	41%	-1
178	BCBS of Florida	Health Plans	41%	10
178	DHL	Parcel Delivery	41%	-2
178	Budget	Rental Cars & Transport	41%	-3
178	Compaq	Computers & Tablets	41%	-4
178	*ETRADE**	Investments	41%	-1
178	AOL	TV/Internet Service	41%	19
178	Subway	Fast Food	41%	0
178	Safeway	Supermarkets	41%	-8
178	TD Ameritrade	Investments	41%	-1
178	Sonic Drive-In	Fast Food	41%	0
178	Toshiba	TV & Appliances	41%	-5
178	Citizens	Banks	41%	1
178	Best Buy	Retailers	41%	-3
178	Discover	Credit Cards	41%	5
194	Blackboard	Software Firms	40%	-3
194	FedEx	Parcel Delivery	40%	-3
194	Gap	Retailers	40%	-4
194	La Quinta Inn	Hotels & Rooms	40%	-5
194	Sheraton	Hotels & Rooms	40%	-5
194	Ross	Retailers	40%	-4
194	Philips	TV & Appliances	40%	-6
194	Ace Hardware	Retailers	40%	-4
194	CarMax	Auto Dealers	40%	-7
194	iHeartRadio	Streaming Media	40%	-7
194	Airbnb	Hotels & Rooms	40%	-6
194	United Airlines	Airlines	40%	-4
194	RadioShack	Retailers	40%	-4
194	Ford	Auto Dealers	40%	-7
194	Chrysler	Auto Dealers	40%	-7
194	SoundCloud	Streaming Media	40%	-7
194	Motel 6	Hotels & Rooms	40%	-6
211	TD Bank	Banks	39%	0
211	Super 8	Hotels & Rooms	39%	-6
211	Dodge	Auto Dealers	39%	-7
211	GE	TV & Appliances	39%	-7
211	Staples	Retailers	39%	-5
211	Lowe's	Retailers	39%	-5
211	U.S. Bank	Banks	39%	0
211	Acer	Computers & Tablets	39%	-6
211	Comfort Inn	Hotels & Rooms	39%	-6
211	Dell	Computers & Tablets	39%	-6
211	Lenovo	Computers & Tablets	39%	-6
211	Thrifty	Rental Cars & Transport	39%	-5
211	AutoZone	Retailers	39%	-5
211	Merrill Lynch	Investments	39%	-4
211	CVS	Retailers	39%	-5
211	Florida Power & Light	Utilities	39%	-5
211	Cricket Wireless	Wireless	39%	5
228	Sharp	TV & Appliances	38%	-8
228	Hewlett-Packard	Computers & Tablets	38%	-6
228	PNC	Banks	38%	-1
228	Adobe	Software Firms	38%	-6
228	T-Mobile	Wireless	38%	4
228	JCPenney	Retailers	38%	-6
228	Medicare	Health Plans	38%	6
235	American Airlines	Airlines	37%	-7
235	A credit union	Investments	37%	-5
235	Bank of America	Credit Cards	37%	2
235	Capital One	Banks	37%	-2
235	Jack in the Box	Fast Food	37%	-4
235	Wal-Mart	Retailers	37%	-7
235	Toshiba	Computers & Tablets	37%	-8
235	Health Net	Health Plans	37%	5
235	Advance Auto Parts	Retailers	37%	-7
235	Albertsons	Supermarkets	37%	-12
245	Hyundai	Auto Dealers	36%	-10
245	Intuit	Software Firms	36%	-7
245	Burger King	Fast Food	36%	-4
245	Hyatt	Hotels & Rooms	36%	-9
245	BCBS of Michigan	Health Plans	36%	5
245	Toys 'R' Us	Retailers	36%	-8
245	Panera Bread	Fast Food	36%	-4
245	Wells Fargo	Credit Cards	36%	0
245	Duke Energy Progress	Utilities	36%	-8
245	Allstate	Insurance	36%	-3
245	Wendy's	Fast Food	36%	-5
245	Dairy Queen	Fast Food	36%	-5
245	Nationwide	Insurance	36%	-3
245	Rite Aid	Retailers	36%	-8
245	Vanguard	Investments	36%	-7
245	State Farm	Insurance	36%	-3
245	Humana	Health Plans	36%	4
262	Delta Airlines	Airlines	35%	-9
262	Blue Shield of California	Health Plans	35%	4
262	Symantec	Software Firms	35%	-8
262	The Hartford	Insurance	35%	-4
262	Panda Express	Fast Food	35%	-6
262	Medicaid	Health Plans	35%	3
262	U.S. Bank	Credit Cards	35%	-1
262	Uber	Rental Cars & Transport	35%	-9
270	Bank of America	Banks	34%	-5
270	Enterprise Rent-A-Car	Rental Cars & Transport	34%	-10
270	Fidelity Investments	Investments	34%	-8
270	Hertz	Rental Cars & Transport	34%	-10
270	Days Inn	Hotels & Rooms	34%	-11
270	Chase	Banks	34%	-6
270	GEICO	Insurance	34%	-5
270	Asus	Computers & Tablets	34%	-11
270	OfficeMax	Retailers	34%	-11
279	Quality Inn	Hotels & Rooms	33%	-12
279	Citibank	Banks	33%	-6
279	Whirlpool	TV & Appliances	33%	-13
279	Progressive	Insurance	33%	-6
279	Virgin Mobile	Wireless	33%	-1
279	McDonalds	Fast Food	33%	-8
279	TracFone	Wireless	33%	-1
279	MetroPCS	Wireless	33%	-1
287	Consumers Energy Company	Utilities	32%	-12
287	Verizon Wireless	Wireless	32%	-1
287	Kaiser Permanente	Health Plans	32%	1
287	Verizon	TV/Internet Service	32%	10
287	Chase	Credit Cards	32%	-4
287	Sprint	Wireless	32%	-2
287	Popeye's Louisiana Kitchen	Fast Food	32%	-9
287	Consolidated Edison Company of New York	Utilities	32%	-12
295	McAfee	Software Firms	31%	-12
295	Sears	Retailers	31%	-13
295	AT&T;	Wireless	31%	-2
295	Kmart	Retailers	31%	-13
295	SiriusXM	Streaming Media	31%	-16
300	Starz	Streaming Media	30%	-16
301	Farmers	Insurance	29%	-10
301	Capital One	Credit Cards	29%	-7
301	BCBS plan not listed	Health Plans	29%	-3
301	CIGNA	Health Plans	29%	-3
305	Charter Communications	TV/Internet Service	28%	7
305	Barclaycard	Credit Cards	28%	-8
305	AT&T;	TV/Internet Service	28%	6
305	Pacific Gas and Electric Company	Utilities	28%	-16
305	Taco Bell	Fast Food	28%	-13
305	Wells Fargo	Banks	28%	-12
311	Commonwealth Edison	Utilities	27%	-16
311	Liberty Mutual	Insurance	27%	-12
311	Domino's	Fast Food	27%	-13
311	Lyft	Rental Cars & Transport	27%	-17
315	DirecTV	TV/Internet Service	26%	5
315	Avis	Rental Cars & Transport	26%	-18
317	United Healthcare	Health Plans	25%	-7
318	Fifth Third	Banks	24%	-15
318	Bright House Networks	TV/Internet Service	24%	3
318	Spirit Airlines	Airlines	24%	-20
318	Dish Network	TV/Internet Service	24%	2
322	Travelers	Insurance	23%	-15
322	Citigroup	Credit Cards	23%	-13
324	Cablevision	TV/Internet Service	21%	-1
325	Aetna	Health Plans	20%	-11
326	Anthem	Health Plans	19%	-12
327	Cox Communications	TV/Internet Service	18%	-4
328	Time Warner Cable	TV/Internet Service	11%	-10
329	Comcast	TV/Internet Service	10%	-11

See the 2016 Ratings

Calculating the Temkin Forgiveness Ratings

The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake. For more information, see the Temkin Forgiveness Ratings Overview.

Purchase Data

For only $295, you can download an Excel workbook with the underlying data from the 2017 Temkin Forgiveness Ratings in addition to the overall ratings from 2016.

The dataset includes details for all three component scores for the 329 companies in the 2017 ratings. In addition, it provides average industry ratings across six age groups of consumers.

For more information, see the Temkin Forgiveness Ratings Overview.