2014 Temkin Forgiveness Ratings 2014


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Rank Company Industry Temkin Forgiveness Ratings (TFR) Company TFR vs Industry TFR
1H.E.B.Grocery Chains65%20
1USAABanks65%34
3USAACredit Cards64%38
4USAAInsurance Carriers63%29
5Amazon.comRetailers54%14
5BMWAuto Dealers54%16
5Chick-fil-AFast Foods54%16
5AppleSoftware54%17
9QVCRetailers53%12
10CostcoRetailers52%11
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Calculating the Temkin Forgiveness Ratings

The Temkin Forgiveness Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how likely they would be to forgive the companies if those firms made a mistake. For more information, see the Temkin Forgiveness Ratings Overview.