Calculating the Temkin Trust Ratings The Temkin Trust Ratings are based on consumer feedback of companies with whom they’ve recently interacted. We asked consumers to rate their likelihood to trust companies to meet their needs on a 7-point scale, from (1) do not trust at all to (7) completely trust. We take the percentage of consumers that gave a rating of 6 or 7 and subtract … [Read more...] about 2012 Temkin Trust Ratings
