2014 Temkin Trust Ratings


Rank Company Industry Temkin Trust Ratings (TTR) Company TTR vs Industry TTR
1USAABanks85%29
2USAAInsurance Carriers80%18
2USAACredit Cards80%29
4LexusAuto Dealers78%17
4A credit unionBanks78%22
6H.E.B.Grocery Chains77%10
7Trader Joe'sGrocery Chains75%8
7Chick-fil-AFast Foods75%15
9PublixGrocery Chains74%7
9CostcoRetailers74%13
9Amazon.comRetailers74%13
12BMWAuto Dealers72%11
12PetSmartRetailers72%11
14NordstromRetailers71%10
15VanguardInvestments70%8
15State FarmInsurance Carriers70%8
15Ace HardwareRetailers70%9
15TD BankBanks70%14
19KrogerGrocery Chains69%2
19AldiGrocery Chains69%3
19Lowe'sRetailers69%7
19Dairy QueenFast Foods69%8
23Ameriprise FinancialInvestments68%6
23HyundaiAuto Dealers68%7
23QVCRetailers68%7
23ToyotaAuto Dealers68%7
23AutoZoneRetailers68%7
23Sonic Drive-InFast Foods68%8
23AppleSoftware68%12
30Fidelity InvestmentsInvestments67%4
30A credit unionInvestments67%5
30BJ's Wholesale ClubRetailers67%5
30Apple StoreRetailers67%6
34AlbertsonsGrocery Chains66%-1
34Hy-VeeGrocery Chains66%-1
34ShopRiteGrocery Chains66%-1
34Piggly WigglyGrocery Chains66%0
34Edward JonesInvestments66%4
34Charles SchwabInvestments66%4
34Advance Auto PartsRetailers66%5
34Barnes & NobleRetailers66%5
34Sam's ClubRetailers66%5
34SonySoftware66%10
34AppleComputers66%11
45TD AmeritradeInvestments65%2
45AAAInsurance Carriers65%3
45O'Reilly Auto PartsRetailers65%4
45SymantecSoftware65%9
45ING DirectBanks65%9
45RegionsBanks65%10
45Courtyard By MarriottHotels65%13
45Southwest AirlinesAirlines65%14
45TriCareHealth Plans65%17
54Save-a-LotGrocery Chains64%-3
54Whole FoodsGrocery Chains64%-3
54Winn-DixieGrocery Chains64%-3
54Food LionGrocery Chains64%-2
54Home DepotRetailers64%2
54T.J. MaxxRetailers64%3
54CadillacAuto Dealers64%3
54Best BuyRetailers64%3
54Pizza HutFast Foods64%4
54StarbucksFast Foods64%4
54Comfort InnHotels64%12
54AdvantageRental Cars64%12
54Kaiser PermanenteHealth Plans64%16
67Stop & ShopGrocery Chains63%-4
67AllstateInsurance Carriers63%0
67GEICOInsurance Carriers63%0
67MarshallsRetailers63%1
67WalgreensRetailers63%2
67ChevroletAuto Dealers63%2
67SubwayFast Foods63%3
74SafewayGrocery Chains62%-5
74The HartfordInsurance Carriers62%-1
74BuickAuto Dealers62%0
74Family DollarRetailers62%1
74Bed Bath & BeyondRetailers62%-1
74HardeesFast Foods62%2
74QuiznosFast Foods62%2
74UPSParcel Delivery62%3
82AudiAuto Dealers61%-1
82HondaAuto Dealers61%0
82RossRetailers61%0
82VolkswagenAuto Dealers61%0
82GapRetailers61%0
82JCPenneyRetailers61%0
82Little Caesar'sFast Foods61%0
82Baskin RobbinsFast Foods61%1
82FedExParcel Delivery61%1
82American ExpressCredit Cards61%9
92Giant EagleGrocery Chains60%-7
92Old NavyRetailers60%-1
92True ValueRetailers60%-3
92FordAuto Dealers60%-1
92Dollar TreeRetailers60%-1
92SamsungMajor Appliances60%4
92U.S. BankBanks60%5
99ING DirectInvestments59%-4
99ProgressiveInsurance Carriers59%-3
99Kohl'sRetailers59%-3
99Mercedes-BenzAuto Dealers59%-3
99CVSRetailers59%-3
99Taco BellFast Foods59%-2
99Arby'sFast Foods59%-1
99Domino'sFast Foods59%-1
99SheratonHotels59%6
108E*TRADEInvestments58%-5
108FarmersInsurance Carriers58%-5
108MetLifeInsurance Carriers58%-4
108Morgan Stanley Smith BarneyInvestments58%-4
108Dollar GeneralRetailers58%-3
108Office DepotRetailers58%-3
108Dunkin' DonutsFast Foods58%-3
108Wendy'sFast Foods58%-3
108IntuitSoftware58%2
108CitizensBanks58%2
108SunTrust BankBanks58%2
108La Quinta InnHotels58%5
120ScottradeInvestments57%-6
120Foot LockerRetailers57%-4
120Rite AidRetailers57%-2
120Burger KingFast Foods57%-4
120Wal-MartRetailers57%-4
120US Postal ServiceParcel Delivery57%-2
120LGMajor Appliances57%1
120PNCBanks57%1
120ToshibaMajor Appliances57%2
120NationalRental Cars57%5
130eBayRetailers56%-6
130NissanAuto Dealers56%-5
130JeepAuto Dealers56%-5
130FujitsuMajor Appliances56%0
130ElectroluxMajor Appliances56%0
130GoogleSoftware56%0
130Hewlett-PackardComputers56%2
130Holiday InnHotels56%3
130HiltonHotels56%3
130MarriottHotels56%3
130DiscoverCredit Cards56%4
141Liberty MutualInsurance Carriers55%-7
141NationwideInsurance Carriers55%-7
141GMAuto Dealers55%-7
141GameStopRetailers55%-7
141SubaruAuto Dealers55%-6
141MicrosoftSoftware55%-1
141ChaseBanks55%-1
141DellComputers55%0
141SonyComputers55%0
141Best WesternHotels55%2
141EnterpriseRental Cars55%3
141JetBlue AirlinesAirlines55%4
141Alaska AirlinesAirlines55%4
154StaplesRetailers54%-7
154KFCFast Foods54%-7
154BoschMajor Appliances54%-2
154HitachiMajor Appliances54%-2
154WhirlpoolMajor Appliances54%-2
154Fairfield InnHotels54%1
154CareFirst (BCBS)Health Plans54%5
161Wells Fargo AdvisorsInvestments53%-10
161American FamilyInsurance Carriers53%-9
161Macy'sRetailers53%-8
161OfficeMaxRetailers53%-8
161McDonaldsFast Foods53%-7
161GEMajor Appliances53%0
161HaierMajor Appliances53%-2
161GatewayComputers53%-2
161AlamoRental Cars53%1
161ChaseCredit Cards53%1
161U.S. BankCredit Cards53%2
161HumanaHealth Plans53%5
161TracFoneWireless Carriers53%8
161AOLInternet Service53%16
17521st CenturyInsurance Carriers52%-11
1757-ElevenRetailers52%-9
175KmartRetailers52%-9
175MedicareHealth Plans52%4
179Merrill LynchInvestments51%-12
179DodgeAuto Dealers51%-11
179SearsRetailers51%-10
179MazdaAuto Dealers51%-10
179ActivisionSoftware51%-5
179BudgetRental Cars51%-2
179Wells FargoCredit Cards51%0
179Virgin MobileWireless Carriers51%5
187TargetRetailers50%-11
187KiaAuto Dealers50%-11
187Jack in the BoxFast Foods50%-11
187ToshibaComputers50%-4
187Super 8Hotels50%-3
187Motel 6Hotels50%-3
187Hampton InnHotels50%-2
187AvisRental Cars50%-2
187American AirlinesAirlines50%-2
187Bank of AmericaCredit Cards50%-2
187Delta/Northwest AirlinesAirlines50%-1
198Toys 'R' UsRetailers49%-12
198Wells FargoBanks49%-7
198Crowne PlazaHotels49%-10
198BarclaycardCredit Cards49%-3
198AirTran AirwaysAirlines49%-2
198Health NetHealth Plans49%1
198Blue Shield of CaliforniaHealth Plans49%1
198MetroPCSWireless Carriers49%4
206AdobeSoftware48%-8
206McAfeeSoftware48%-8
206AcerComputers48%-7
206CompaqComputers48%-6
206WestinHotels48%-5
206HertzRental Cars48%-4
206Capital OneCredit Cards48%-3
206Highmark (BCBS)Health Plans48%-1
206Bright HouseTV Service48%12
215Verizon WirelessWireless Carriers47%1
216Capital OneBanks46%-10
216United HealthcareHealth Plans46%-2
216Coventry Health CareHealth Plans46%-2
219Holiday Inn ExpressHotels45%-8
219DollarRental Cars45%-7
219United AirlinesAirlines45%-6
219MedicaidHealth Plans45%-3
219T-MobileWireless Carriers45%-1
219AT&T;Wireless Carriers45%-1
219CablevisionInternet Service45%8
219MSNInternet Service45%9
219DirecTVTV Service45%10
228RadioShackRetailers44%-17
228eMachinesComputers44%-11
228VerizonTV Service44%8
231A&P;Grocery Chains43%-23
231ChryslerAuto Dealers43%-18
231Orange JuliusFast Foods43%-17
231HyattHotels43%-9
231AT&T;TV Service43%7
236Bank of AmericaBanks42%-14
236BlackboardSoftware42%-14
236LenovoComputers42%-13
236CitigroupCredit Cards42%-10
236AetnaHealth Plans42%-6
236EarthLinkInternet Service42%5
236VerizonInternet Service42%5
236Optimum (iO)/CablevisionTV Service42%7
244TravelersInsurance Carriers41%-21
244Days InnHotels41%-12
244Anthem (BCBS)Health Plans41%-7
244AT&T;Internet Service41%4
244Dish Network/EchoStarTV Service41%6
249DHLParcel Delivery40%-20
249CitibankBanks40%-16
249Cox CommunicationsTV Service40%5
252Residence InnHotels39%-14
252CIGNAHealth Plans39%-9
252Empire (BCBS)Health Plans39%-9
252SprintWireless Carriers39%-7
252Cox CommunicationsInternet Service39%3
257Fifth ThirdBanks38%-17
257US CellularWireless Carriers38%-8
259US AirwaysAirlines36%-15
260HSBCBanks31%-25
260QwestInternet Service31%-6
260Time WarnerInternet Service31%-5
263Charter CommunicationsInternet Service29%-7
264HSBCCredit Cards27%-24
265ComcastInternet Service26%-10
266Time Warner CableTV Service25%-11
267ComcastTV Service24%-12
268Charter CommunicationsTV Service24%-12

Calculating the Temkin Trust Ratings

The Temkin Trust Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how much they trust those firms. For more information, see the Temkin Trust Ratings Overview.